Influence Marketing – just what is it?
How can you build local business in today’s economic climate?
Well, Influence Marketing can come to your rescue by providing for increased potential visibility and traffic, improved customer sales and fantastic long-term growth. Through the use of social media & influence engines, local businesses can now be found online. But first and foremost, you need to get your customers to know you, like you, respect you, and trust you.
The reality is that most businesses lose huge amounts of potential business, when they really don’t need to. Think about it! The typical marketing return is 1%… which means that 99% of your potential customers vanish into thin air – every single day. Talk about wasted opportunity! What if you could change that? What if you could increase your 1% return to 20%, or even 50% return on investment? What would your balance sheet – and your business life – look like then? It’s a real possibility, but to get there, you first need to understand the psychology of Influence Marketing. This type of online marketing is crucial for getting your target audience to visit your business, visit your website, spend time on your site, and ultimately buy from you.
Influence Marketing is quite simply the most effective way to create a successful, sustainable business – whether advertising online or offline.
But, by using online web video, or other forms of niche marketing, Influence Marketing gives you a cost-effective and manageable system for building profitable online customer relationships through multiple influence engines – like marketing through online video, social networks, blogs, podcasts, article sites, social bookmarking sites, and even mobile devices.
And this holds true for potential local customers, as well as long distance customers, looking for specific products and services – the same products and services that YOU offer! Customers searching for your products and services are drawn to the videos and other influence engines that are used to distributed your message online, providing you with true viral marketing.
By submitting the right kinds of SEO (search engine optimization) marketing to a wide variety of video sites, social bookmarking sites, social networks, blogs, podcasts and podcast directories, you help create top search engine rankings in a very short time and generate traffic to your business’ front door, or to your website, lead capture page, or to your phone number.
In order to boost your 1% investment return to 20%, or even 50%, your online strategic marketing must effectively address consumer skepticism. To get results, you need to bring your online marketing down to a very human level. This is best accomplished through the use of web video and the other forms of social marketing.
This process of social network marketing and customer relationship building should be the #1 goal of your Influence Marketing – to connect with your customers in ways that are meaningful and valuable to them – to build relationships that allow them to know, like, respect, and ultimately trust you!
