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Let’s level the playing field! When I compare the pricing on web video to magazine ads or newspapers, this is far and above a better deal. Why? Because Internet video lasts a lot longer – as much as a year or more. With print ads, they're "dead" in a week – or a month at most. You have to
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Let’s level the playing field! When you start talking to a business owner about infomercials and video, he or she assumes you're talking about television at first. That's all right. They already know they don't have the budget for TV in most cases. But their assumption allows you to reveal a b
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What most people don’t realize is that the most successful businesses focus on building lasting relationships with their customers, rather than on selling their products and services. It’s an important distinction – one that can literally make or break your business, and it’s more import
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First and foremost, you need to get your customers to know you, like you, respect you, and trust you.
The reality is that most businesses lose huge amounts of potential business, when they really don’t need to. Think about it! The typical marketing return is 1%... which means that 99% of yo
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